Complete focus on quantity rather than quality. For the price paid, I expect at least decent quality 'normal' food. However it seems Jimmy's Restaurant either doesn't care or doesn't understand 'repeat business', as their food is extremely 'generic' flavoured. I don't know quite how to describe it; chicken tastes almost like bland salami, sweet & sour chicken actually tasted reheated & 'old', veggies are extremely cheap and flavourless. You get the drift. All profit, no quality. Would definitely not recommend at all. A much better buffet in a different area is 'Aroma Buffet' which is in 'West 12 shopping centre' right beside Shepherd's Bush tube station.